NRCE 21st National Retail Conference & Stores Asia Expo Aug 9-10 SMX

At one point in time Im sure we have been retailers of some sort. Be it in the informal or formal sector we have had our fair share in trade. If you are part of the retailing industry make sure you head on to SMX Convention Center in Pasay City on August 9 to 10, 2012 for 21st National Retail Conference & Stores Asia Expo.

As a consumer, businessman and entrepreneur you will surely benefit from attending the STORES ASIA EXPO which is a retail suppliers exhibit.

NRCE, the country’s biggest retail industry event, converges its energies with the government’s well-conceived It’s More Fun in the Philippines campaign, as it invites tourism Secretary Ramon Jimenez to speak on the campaign’s synergy with retail industry growth and more fun shopping experience. Adding to the prestige of the event is Coca Cola’s President and CEO William Schultz who will be the keynote speaker on the opening day of the conference. Coca Cola, which celebrates its centennial year this year is among the well-loved brands in the Philippines. Coca Cola’s participation in this year’s NRCE is expected to further elevate the “fun” aspect of the conference as the brand celebrates “100 Year of Happiness”.

In the PRA tradition, the NRCE mounts its twin event, the Stores Asia Expo, the country’s premier exhibition of retail suppliers and service providers.

The 2-day conference and exhibit is attended by over 800 retail owners, suppliers, CEOs, and top level executives. Each year, NRCE invites experts from the retail industry and other related sectors to cover relevant aspects of retailing. Chief among the bevy of topics at this year’s NRCE are strategies for driving growth and customer engagement.

You can check out the detailed program here:

Among the topics to be discussed that got my attention was:

For sports enthusiasts like me, Mr. Jimmy Thai  the President of Primer group of companies of which ROX Recreational Outdoor Exchange is part of will be one of the speakers, sharing their success story. Other topics in the conference are;

Global Trends in Marketing and Branding by MR. MICHAEL CARANDANG
Emmy Award-Winning Television Producer
Tyra Banks Show and America’s Next Top Model

Harnessing the Power of Digital Marketing and Online Commerce for Retail Growth by MODERATOR: Ms. Janette Toral, Mr. Jack Madrid Country Manager Multiply Philippines, Ms. Me-anne BundalianBusiness Development, Sales and Marketing Senior Manager, Ms. Gigi Mabanta Head Buyer Zalora Philippines

The New Turks of Retailing by Ms. Cheryl Lao Lee Managing Partner Anthem/ Penguin, Mr. Karen Ong Retail Division Manager Keds/ Sperry Top-sider, Mr. Chris Tiu Head of Marketing and Business Development Happy Lemon Group Philippines

Elevating Customer Experience Through Store Design by Mr. Terry Waterhouse Director Redgoodss ltd (Hong Kong)

Living the Brand: Employees as Brand Ambassadors by Ms. Frances Yu Vice President for Marketing Rustan Supercenters Inc.

Amid the global buzz surrounding initial public offerings (IPO), this year’s plenary sessions will include the use of an IPO as a tool for retail business growth.

Successfully engaging new generation shoppers will be well-covered in this event as other topics as boosting customer experience using store design and licensing opportunities for retailers are presented by field experts.

Coming on the heels of two successful NRCEs which zeroed in on Asian brands, this year’s gathering moves forward with talks on personalized branding and transforming employees into brand ambassadors.

Participants will also gain more insights on the competitive edge of socially responsible businesses and the retailers’ role in advocating a sustainable lifestyle.

There will be two panel discussions each day at NRCE. On the conference’s first day, the morning panel discussion will delve into digital marketing and online commerce. The afternoon panel discussion, on the other hand, is entitled “Global Brands in Local Shores: How Local Brands Can Compete and Succeed vis-à-vis International Brands.”

The roundtable on the conference’s second day will feature luminaries from retail and property development. Entitled “Retail Entertainment: Creating a New Level of Customer Experience,” the morning panel discussion explores how shopping and leisure are intertwined. The conference’s last panel discussion is set to put participants in a hopeful, forward-thinking mood. Entitled “The New Turks of Retailing,” the last panel will feature the young entrepreneurs behind today’s hottest brands and franchises.

The 21st NRCE is proudly presented by PLDT Alpha Enterprise, SM Department Store, Hewlett Packard, Robinsons Malls, Araneta Center, Ayala Malls, Meralco, IBM Philippines, DHL Supply Chain Phils., Inc., Festival Supermall, Wilcon Depot, Celine, The Philippine Star, BusinessWorld, ABS CBN, Schutzen, Mobext, Inc., Crossover 105.1., Entrepreneur, Focalcast, Q Creatives, Cylix Technologies, Mediamagnet, Catalyst Media, Infinite Grafix, Travel Club, APL Logistics, Avolution, Live Media, Starmall and Bayantel.

For more information about the 21st NRCE visit, call PRA at 687-4180/4181 or email or


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